Website Optimisation Ireland:

Website Optimisation or Search engine optimization (SEO) or Search Engine Optimisation are all terms associated with the science of developing and tuning websites to maximise their performance online. SEO is often considered to be a subset of an overall search engine marketing (SEM) strategy. By improving the volume and quality of traffic to a web site from search engines' organic search results, website owners can improve online sales in a cost effective (free) manner.

Excellent listings in the Search Engine Results Pages will require a website to be well optimised. This is the case in ecery vertical now as all website owners see the value and necessity of optimisation and SEO.

Website Optimisation of your online resources includes Web Site Optimization (WSO) and Search Engine Optimisation (SEO) to improve the user experience by minimising download times for content and making navigation of your website easy.

Some Definitions:

Website Optimisation is the process of reducing web site size and complexity to minimise download times and to enhance the end-user experience. It is often the case that in an attempt to make their website more 'pretty' than a competitors some business owners adopt numerous multimedia and other creative design techniques. However, the use of Flash and other technologies carries with it a cost. the larger the site, and its files the longer your visitors have to wait for your web pages to load. All too often it is the case that many will not wait and will click on to the next website.

Search Engine Optimisation aims to get top search engine placement in the Search Engine results pages. Achieving this will provide your website with an excellent source of visitors who are actively searching for your products and services on the Internet. Quality Search Engine Optimisation is a complex science which involves website optimisation and content optimisation, pay per click optimisation and conversion rate optimisation (getting more traffic and sales) as part of your overall website redesign process.

The Croan.ie Top 10 Website Optimisation & SEO Tips

Croan.ie have developed a list of 10 'must-dos' to help you improve the optimisation of your website and its performance online. See our SEO Tips page and use these tips to help with your website optimisation.

Our Website Optimisation Steps and the Activities to improve your website Rank

Every website is defferent and every business vertical presents its own challenges. The combination of both of these means that no 2 Website Optimisation projects are the same.

However, most of our website optimisation projects involve the follwoing steps:

• Keyword Research to find terms which will convert for your site
• Competition Analysis to see what your competitors are doing. Can we learn from them? Is there anything they have missed while optimising their website?
• Latent Semantic Indexing (LSI) Check. Are there any unusal terms which we can identify from the common or obvious terms associated with your business?
• Optimised Content Creation. Is the content of your site optimised for your specific key terms? If not, then we need to create more. In most cases it is not possible to optimise a page on your site for more than 1 search term
• HTML Validation. Are there any technical issues which are harming the optimisation performance of your website?
• Blogs and Forum Submissions. Are you developing quality content? Is there any way we can use it to promote your website and your products?
• URL Optimisation. Does your website use Search Engine Friendly URLs? This is a great tool in helping the search engines 'figure out' what your website is all about.
• Back Link Creation/Link Building. Are other sites linking to your website? Is there anything we can do to encourage more sites to link to yours?
• Submission to Search Engines and Directories. There are a few (and fewer all the time) directories online in which a listing will help improve your website's performance.