Shopping Online

Recent research has shown that a little over 20% of all consumer spending is now done online! More and more consumers are using the Internet, to not just get information about a product before they buy it, but also to buy that product.

The IMRG Cap Gemini online sales index suggests online retail is proving far more resilient to the economic downturn than traditional retail shopping as cash-strapped consumers look for bargains and visit shops less often.

Other resaerch has shown that usage of the Internet for shopping and research has reached a tipping point or critical mass in Ireland.

Ireland’s online population, fuelled by the accelerated uptake of broadband, is becoming increasingly sophisticated. The result is profound changes in consumer behaviour.

This means that Irish businesses and government bodies will have to reorient how they communicate and market their products and services.

Is your company maximising its potential online?

Check out our eCommerce page to see how you can start to sell online.

Contact Croan.ie to see how we might help your business to maximise its potential with these online shoppers!